Blog: Marketing
3 mins read
Does a poor ‘INP’ score actually hurt my sales?
The short answer is a definitive yes. Interaction to Next Paint (INP) measures the heartbeat of your user experience, how quickly your site reacts the moment a customer clicks a...
2 mins read
Why Your Business Needs a Custom Chatbot, Not Just ChatGPT
In the race for efficiency, every business is looking to leverage Artificial Intelligence. While tools like ChatGPT are brilliant for general knowledge and creative brainstorming, they fall short where your...
2 mins read
Marketing Showcase: Turning Insights into Action
Last week, a couple of members of the CitCom team had the privilege of attending the marketing showcase at Edgbaston Cricket Ground. It’s not every day that we get to...
3 mins read
The Rise of Black Friday in the UK
The Black Friday sales phenomenon has become firmly entrenched in the UK retail calendar over the last decade. Every year, UK consumers eagerly await the opportunity to secure discounted goods...
Why video marketing should be at the heart of your strategy
Scrolling through your feed, what catches your eye first? A block of text, a static image or a video that instantly pulls you in? Chances are, it’s the video. And...
2 mins read
Apple’s iPhone 17 Launch: A Product Marketing Masterclass
Apple has done it again. With the recent launch of the iPhone 17, the tech giant didn’t just unveil a new line of smartphones. It delivered a full-scale iPhone 17...
Sign up to our newsletter
