Category: Marketing
2 mins read
Marketing Showcase: Turning Insights into Action
Last week, a couple of members of the CitCom team had the privilege of attending the marketing showcase at Edgbaston Cricket Ground. It’s not every day that we get to...
3 mins read
The Rise of Black Friday in the UK
The Black Friday sales phenomenon has become firmly entrenched in the UK retail calendar over the last decade. Every year, UK consumers eagerly await the opportunity to secure discounted goods...
Why video marketing should be at the heart of your strategy
Scrolling through your feed, what catches your eye first? A block of text, a static image or a video that instantly pulls you in? Chances are, it’s the video. And...
2 mins read
Apple’s iPhone 17 Launch: A Product Marketing Masterclass
Apple has done it again. With the recent launch of the iPhone 17, the tech giant didn’t just unveil a new line of smartphones. It delivered a full-scale iPhone 17...
5 mins read
SEO is Dead
“SEO is Dead.” Oh, Really? Again? I was at a conference event this summer, navigating the usual dance of networking and lukewarm coffee, when someone delivered a familiar prophecy with...
3 mins read
The benefits of using a Google Partner agency
Why Work with a Google Partner Agency in 2025? Running successful Google Ads campaigns has never been more important – or more complex. With constant updates to the platform, evolving...
