Blog: Marketing
2 mins read
Why ChatCom Outperforms Generic AI
In the current AI gold rush, many businesses are tempted to plug a generic chatbot into their website and hope for the best. But there is a massive difference between...
3 mins read
How Do Brands Stay Visible in a ‘Zero-Click’ AI Search Era?
To stay visible in 2026, brands must shift from chasing website clicks to becoming the authoritative source that AI models use to generate answers. This requires a move away from...
3 mins read
Does a poor ‘INP’ score actually hurt my sales?
The short answer is a definitive yes. Interaction to Next Paint (INP) measures the heartbeat of your user experience, how quickly your site reacts the moment a customer clicks a...
2 mins read
Why Your Business Needs a Custom Chatbot, Not Just ChatGPT
In the race for efficiency, every business is looking to leverage Artificial Intelligence. While tools like ChatGPT are brilliant for general knowledge and creative brainstorming, they fall short where your...
2 mins read
Marketing Showcase: Turning Insights into Action
Last week, a couple of members of the CitCom team had the privilege of attending the marketing showcase at Edgbaston Cricket Ground. It’s not every day that we get to...
3 mins read
The Rise of Black Friday in the UK
The Black Friday sales phenomenon has become firmly entrenched in the UK retail calendar over the last decade. Every year, UK consumers eagerly await the opportunity to secure discounted goods...
Sign up to our newsletter
