Category: Marketing
9 mins read
The Benefits of Seasonal Marketing Campaigns
As the air turns crisp and the days get darker, Halloween emerges from the shadows with its eerie charm. For businesses, it presents more than just an opportunity to tap...
3 mins read
The Rise of Black Friday in the UK
The Black Friday sales have become commonplace in the UK over the past 10 years or so. Each year UK consumers eagerly await the opportunity to help themselves to discounted...
3 mins read
Google’s “Recent Posts” Carousel: A New Era for SERPs?
There have been some interesting test features showing up on Google search engine results pages (SERPs) recently. One of these tests has been a “recent posts” carousel showcasing fresh, user-generated...
4 mins read
What Is Gamification And Why Employ It As A Marketing Tactic?
Gamification involves adding gaming mechanics into non-game environments. The purpose of this is to increase engagement and participation. The goal is that gamification on a website, event stand or learning...
2 mins read
Decoding The Latest TikTok Trends
Insights, & Opportunities for Marketers TikTok’s “What’s Next 2024: In Action” report is a goldmine of information for marketers looking to leverage the platform’s vast reach and influence. The report...
2 mins read
The 7 C’s of Social Media
Social media is such a large landscape and can often feel overwhelming when it comes to navigating it. But don’t panic as we are here to help you navigate the...
