Blog: Marketing
3 mins read
Why the best digital strategies start with understanding a client’s unsexy operational challenges
There’s a moment in almost every new client relationship where the conversation could go one of two ways. We can stay at the surface. Talking about campaigns, channels, creative ideas...
3 mins read
The Magic Number Myth: The Rule of 25
Why 7 Touchpoints Are a Thing of the Past in 2026 For decades, the marketing world lived by a singular, golden rule: The Rule of 7. The theory was simple:...
5 mins read
What’s the Difference Between Generative AI and Agentic AI?
TL;DR: Generative AI produces content when you ask it to. Agentic AI takes a goal and acts on it independently, making decisions, using tools, and completing multi-step tasks without you...
4 mins read
From Keywords to Conversations (2000–2026)
The Evolution of Search If you’ve been in business for more than a decade, you’ll remember when SEO was essentially a game of hide and seek. You hid keywords, and...
2 mins read
The 7 C’s of Social Media
Mastering the Social Landscape: The 7 C’s of Strategy The social media landscape moves fast. What worked six months ago might be noise today. If you’re feeling overwhelmed by changing...
2 mins read
Why ChatCom Outperforms Generic AI
In the current AI gold rush, many businesses are tempted to plug a generic chatbot into their website and hope for the best. But there is a massive difference between...
Sign up to our newsletter
