Blog: Marketing
Why I’m obsessed with M&S food packaging and what it teaches us about design
Let’s be honest, for a long time, supermarket own-brand packaging has been very… uninspiring. The off-white card, flat sans-serif fonts and neat photo of the food in the centre. It’s...
How World Events Are Shaping the Future of AI Search
AI search is set to be shaped more by community protests, planning battles, and governmental shifts than consumer behaviour. Here’s a look at the key contributing factors. In a previous...
3 mins read
Why the best digital strategies start with understanding a client’s unsexy operational challenges
There’s a moment in almost every new client relationship where the conversation could go one of two ways. We can stay at the surface. Talking about campaigns, channels, creative ideas...
3 mins read
The Magic Number Myth: The Rule of 25
Why 7 Touchpoints Are a Thing of the Past in 2026 For decades, the marketing world lived by a singular, golden rule: The Rule of 7. The theory was simple:...
5 mins read
What’s the Difference Between Generative AI and Agentic AI?
TL;DR: Generative AI produces content when you ask it to. Agentic AI takes a goal and acts on it independently, making decisions, using tools, and completing multi-step tasks without you...
4 mins read
From Keywords to Conversations (2000–2026)
The Evolution of Search If you’ve been in business for more than a decade, you’ll remember when SEO was essentially a game of hide and seek. You hid keywords, and...
