We
Amplify your reach

No matter what your marketing objectives, we are here to help.

Our in house marketing team can formulate the perfect strategy for your business and then create and deliver a winning campaign. We also provide data and reports to help you track that all important ROI.

With experts in traditional and digital marketing we’ll ensure you get your message to the right people.

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Marketing Strategy

With over a century of experience in product launches, marketing campaigns, building brands and advertising businesses using every media under the sun – we’ve picked up a thing or two along the way.

If you have a new business, service or product to launch and you’re not sure on your brand positioning, the right messaging or your go-to-market strategy, don’t stare at a blank page where your marketing plan should be. Drop us a line and we can work with you to bring your business and target audience together.

Our CIM (Chartered Institute of Marketing) qualified team have developed and implemented strategies for the likes of Halfords and Caterpillar as well Worcestershire based SMEs. 

Discovery Phase

Let’s sit down (virtually or face to face) with a cuppa and chat through the issues you’re facing. We’ll then go away and put together a proposal and present back to you our recommendations for your next steps.

Research

If necessary, our team can conduct relevant market and audience research. We will combine both quantitative and qualitative research and present the relevant findings back to you.

Strategy

Using the findings we can determine the best approach for your business, the most effective strategy and route(s) to market as well as formulating a robust marketing plan, pulling in the various disciplines and minds we have in our team.

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Internal Communications & Employee Engagement

We’ve helped our friends at BT, Dixons, EE and many more launch new initiatives, products and services to their thousands of employees over the past three decades.

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Copywriting

The pen is mightier than the sword they say. Well, armed with a word processor, thesaurus and dictionary, we hate to think how mighty our copywriters are.

Nothing is more important than honing your key messages. Making them succinct, impactful and digestible is key to them landing with your target audience.

Whether it’s developing your brand’s tone of voice, writing trust-building web content, or working hand-in-hand with our creative team to develop that killer campaign, our scribes have been there, done that and have the proverbial t-shirt to prove it.

Copywriting services we can offer:

  • Tone of voice
  • Internal communications
  • Web content
  • Press ads
  • Radio ad scripts
  • Video scripts
  • TV ad scripts
  • Blog writing
  • Social media content & advertising
  • Brochure writing
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Search Engine Optimisation (SEO)

The darkest of dark arts. The Google algorithm is an ever changing beast, but we can help guide you through these muddy waters, provide expert advice to form your SEO strategy and help bump your web presence up those all important rankings and drive traffic to your website.

We offer search engine optimisation services for a wide variety of websites.

Do you have an existing website that has seen traffic levels fall? We can provide an audit of your site to identify any issues you may have and form a plan of action to fix the site and increase traffic levels.

Looking to move to a new updated website? Site migrations can be tricky. We can help with any site migration projects, advise on best practise for website structure and usability and ensure that any disruption is kept to a minimum. 

Brand new sites? We can identify the correct keywords to ensure that you receive relevant traffic that will turn into paying customers, create a crawlable site structure and relevant content strategy to help you get started. We also have a team of in house developers who can build your new website for you. 

We provide a range of onpage and off page optimisation service including:

  • Content Marketing Strategy
    • Copywriting and keyword research
    • Landing page optimisation
  • Site Architecture
    • URLs
    • Mobile first optimisation
    • Metadata
    • Site Speed
  • Link Building
    • Content creation
    • Digital PR
    • Outreach
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PPC Campaigns

Need instant results? Have an event that needs pushing or a brand launch that needs shouting from the rooftops? A PPC campaign might be the best approach for you.

Unlike the slow burn that is SEO, PPC (pay per click) campaigns can provide an instant boost in traffic for your brand. We can help identify ways to reach your target audience and advise on the best campaign and platform to meet your marketing objectives.

  • Brand awareness
  • Increases traffic
  • Increase sales and revenue

We can also advise on the best medium to achieve your goals

  • Paid Search PPC Campaigns
  • Google Display Network Campaigns
  • Google Shopping
  • Google Video Ads

Our Google Accredited experts can help you deliver the right campaign for your brand and your budget and ensure you get the best return on investment.

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Analytics and Reporting

All strategies and optimisation techniques for PPC and SEO campaigns are based on real data. 

Any campaign that Citizen run on your behalf will include monthly reporting and calls/meetings to discuss performance and next steps. 

This can help our clients make the correct decisions when it comes to targeting customers and getting the best return on investment. We can provide reports with metrics that support your businesses KPIs and give expert insight into what the statistics mean for your business.

We typically use the following tools for reporting purposes:

  • Google Analytics
  • Google Ads
  • Google Search Console
  • Google Lighthouse
  • Google DataStudio
  • SEMRush
  • Screaming Frog

Get in touch today and find out how we can help you with your next project.

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