Blog
3 mins read
Vibe Coding: The Developer’s New Superpower (But Not a Replacement)
You’ve probably heard the term “vibe coding” being thrown around more and more. It sounds like a very relaxed way of programming and, in some ways, it is. But does...
Why I’m obsessed with M&S food packaging and what it teaches us about design
Let’s be honest, for a long time, supermarket own-brand packaging has been very… uninspiring. The off-white card, flat sans-serif fonts and neat photo of the food in the centre. It’s...
4 mins read
Why we bet on WooCommerce
A developer’s perspective on why the Automattic ecosystem beats closed-shop platforms Technical excellence and the engine of the business Every time a new ecommerce brief lands, the same conversation happens....
How World Events Are Shaping the Future of AI Search
AI search is set to be shaped more by community protests, planning battles, and governmental shifts than consumer behaviour. Here’s a look at the key contributing factors. In a previous...
2 mins read
The Digital Jigsaw: A Beginner’s Guide to the Tech Stack Behind a Modern Website
Most people think of a website as a single thing. A homepage, a few images, some text, and perhaps a contact form. Job done. But behind every modern website sits...
2 mins read
The Human Touch. Why design intent matters more than ever in 2026
If you’ve scrolled through LinedIn or Instagram lately, you’ve likely felt it. The Glaze. It’s that nagging sense of visual déjà vu. You’re looking at a high end, polished image,...
