Blog
3 mins read
Does a poor ‘INP’ score actually hurt my sales?
The short answer is a definitive yes. Interaction to Next Paint (INP) measures the heartbeat of your user experience, how quickly your site reacts the moment a customer clicks a...
2 mins read
Why Your Business Needs a Custom Chatbot, Not Just ChatGPT
In the race for efficiency, every business is looking to leverage Artificial Intelligence. While tools like ChatGPT are brilliant for general knowledge and creative brainstorming, they fall short where your...
2 mins read
Marketing Showcase: Turning Insights into Action
Last week, a couple of members of the CitCom team had the privilege of attending the marketing showcase at Edgbaston Cricket Ground. It’s not every day that we get to...
5 mins read
Go Beyond the Brochure
Why Physical Branding Assets Are Your Strategic, High-ROI Investment Investment in specialised B2B physical branding assets—including high-conversion POS displays, culture-building Office Branding, retention-focused Internal Kits, and high-ROI PR Boxes—is a...
5 mins read
UX Design: Profit, Not Cost
The Importance of UX Design For executives and marketing managers, few line items invite more scrutiny than the budget allocated for professional website or user experience (UX) design. It is...
3 mins read
The Rise of Black Friday in the UK
The Black Friday sales phenomenon has become firmly entrenched in the UK retail calendar over the last decade. Every year, UK consumers eagerly await the opportunity to secure discounted goods...
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