Exhibition Stand Guide

Shell Scheme vs. Space Only – Which One is Right for You?

Exhibitions are one of the most effective ways to connect face-to-face with your audience, generate leads, and build long-term brand awareness. But to make the most of your presence, you need to choose the right type of exhibition stand – and that often starts with one key decision: Shell Scheme or Space Only?

At CitCom, we’ve helped countless businesses navigate this choice. Based in the West Midlands and operating across the UK and Europe, we deliver seamless event management and exhibition solutions – from bespoke stand builds to dynamic activations and logistics.

In this blog, we’ll break down the difference between Shell Scheme and Space Only stands, weigh up the pros and cons of each, and explore the factors that should influence your decision.

What is a Shell Scheme Stand?

A Shell Scheme is the standard type of booth provided by event organisers. It usually includes:

• Carpeted flooring
• Three walls (or two, depending on corner stands)
• Lighting
• A fascia with your company name

This is essentially a blank canvas. CitCom helps you turn it into a standout display. From printed graphics to marketing materials, we take care of the design, production, build, and de-rig so you can focus on connecting with your audience

Pros of Shell Scheme Stands

• Cost-Effective – Typically more affordable than custom builds
• Quick Setup – Ideal for first-time exhibitors or smaller teams
• Lower Operational Complexity – Because the structure and basic services (like lighting and flooring) are pre-arranged
• Faster Turnaround Times – With fewer components and a pre-built framework, Shell Scheme stands are quicker to design, print, and install – ideal when you’re on a tight schedule.

Cons of Shell Scheme Stands

• Limited Creativity – You’re confined to the dimensions and structure provided
• Less Impactful – May not stand out as much in a sea of custom builds
• Shared Look – Other exhibitors may have similar setups

What is a Space Only Stand?

Space Only stands give you just that, a marked-out area on the exhibition floor with no walls, flooring, or lighting provided. You’re free to design and build anything within the space.

Whether you want a sleek minimal look or a towering double-decker stand, CitCom’s Space Only services allow complete freedom, offering either bespoke custom builds or sustainable, modular solutions using the innovative beMatrix system.

Pros of Space Only Stands

• Unlimited Creativity – Fully customisable in shape, size, and design
• Stronger Brand Presence – Ideal for companies looking to make a bold impact
• Modular Sustainability – Our reusable beMatrix system reduces waste and costs over time
• Optimised Engagement – Designed for better footfall flow and customer interaction

Cons of Space Only Stands

• Higher Costs – Requires more investment in design, build, and logistics
• More Planning – Greater lead time and attention to detail needed
• Additional Admin – Involves coordinating with organisers for power, lighting, flooring, etc.

So, Which One is Right for You?

Here are a few key factors to consider when choosing between a Shell Scheme and a Space Only stand:

Budget

• Shell Schemes are generally more budget-friendly.
• Space Only stands have a higher upfront cost but can deliver greater long-term ROI if materials are reused or made modular.

Experience Level

• First-time exhibitor? A Shell Scheme offers a straightforward, low-risk way to participate.
• Seasoned exhibitor? Go bold with a Space Only design that turns heads and tells your brand story.

Goals and Objectives

• If you’re aiming for visibility, impact, and engagement, a Space Only stand is likely the better option.
• If your focus is on networking or information-sharing, a well-branded Shell Scheme can still achieve strong results.

Brand Identity

• Want to make a lasting visual statement? Space Only stands allow full creative control.
• Looking to stay professional but simple? A polished Shell Scheme might be just right

Sustainability

• If environmental impact matters to you, our beMatrix modular system offers a reusable, low-waste alternative to traditional builds – available with both stand types.

How CitCom Makes It Easy

Whether you choose a Shell Scheme or Space Only, CitCom provides full-service support, including:

• Creative design & artwork
• In-house printing
• Stand construction & de-rig
• Pre-event communications & collateral
• On-site logistics & health and safety management
• Merchandise sourcing, storage & stock control
• Experienced event staffing & activations

We even liaise with event organisers and manage paperwork, power, internet, and health & safety compliance – so you don’t have to.

Let’s Bring Your Next Event to Life

No matter your goals, CitCom can help you make the most of your exhibition presence. From managing pre-event communications to designing eye-catching stands and creating immersive brand experiences, we handle every aspect – so you can focus on results.

Ready to elevate your exhibition game?
Get in touch with CitCom today to find out how we can support your next event.