Inflate Your Data This Summer

And to help us keep in touch, EE, the UK’s no. 1 network is offering huge data allowances throughout this summer.

They are inflating pay as you go data allowances from 4GB to 8GB for £10, 8GB to 20GB for £15 and 15GB to a massive 40GB for £20.

And the Citizen team were tasked with creating the campaign to celebrate this summer promotion.

We pitched several creative ideas and themes, but the inflatable concept beat them all. A universally recognisable symbol of the summer months that seemed to resonate with our EE partners.

We created the campaigns flamingo asset using the latest 3D modelling and animation software.

Lauren Horton, our EE client had this to say about the project: “This was such a fun campaign to work on with Citizen, despite contending with the lockdown (and my house being taken over by print samples). The team did a fabulous job, I even got a sneak peek of Jack working his 3D magic on one of our Teams calls.”