Decoding The Latest TikTok Trends

Insights, & Opportunities for Marketers

TikTok’s “What’s Next 2024: In Action” report is a goldmine of information for marketers looking to leverage the platform’s vast reach and influence.

The report is mid-year update which revisits TikTok’s annual trend predictions, diving deep into how these trends have manifested in the real world through compelling brand and creator success stories. 

The latest trend report underscores that creativity is the lifeblood of TikTok, essential for capturing and maintaining the fleeting attention of its vast and diverse audience. It also introduces three new TikTok trends that are reshaping the landscape of content creation and engagement, adding another layer of intrigue for marketers eager to stay ahead of the curve.

Sound, Street Cred & Loyalty: 3 New TikTok Trends to Master

The following three trends stood out: 

• From Hi to Audi-lo: Sound is the universal language of TikTok. 88% of TikTok users say sound is vital to the TikTok experience. Brands are finding innovative ways to use music and sound to connect with their audience, even remixing premium audio in unexpected ways.
• TikTok on the Block: Real-life interactions are key. Think street interviews, pop-up events, and unscripted challenges. 78% of TikTok users say they like it when brands interact with ordinary people, not just famous ones. These unfiltered moments create genuine connections and drive excitement.
• Brandship: Building customer loyalty is an ongoing process. Brands are focusing on consistent content that reflects their values, fostering deeper connections with their audience. TikTok users are 5.2x more likely to say TikTok is the best platform to connect with brands (vs other social/video platforms).

The report also highlighted the continued importance of trends like:

• Serendipitous Scrolling: TikTok’s algorithm, driven by user engagement, leads to unexpected discoveries and inspires action. 45% of TikTok users continue searching for more information on the platform after discovering something new.
• Entertainment Without Borders: TikTok unites diverse communities across the globe and bridges generational gaps. 56% of TikTok users feel that storytelling is the most inclusive on TikTok.
• Community-Fueled Storytelling: TikTok’s collaborative features enable users to participate in and shape narratives, fostering a sense of community and creativity. 72% of TikTok users like it when brands respond to comments with a video response on TikTok.
• Stay Tru to the Delulu: The community embraces “delusional” content as a form of escapism, and “hopecore” content celebrates kindness and positivity. 59% of TikTok users feel people on TikTok actively support one another.
• Let’s Talk, TikTok: Brands can engage in conversations and build trust with their audience through TikTok’s unique language. 74% of TikTok users like it when brands use personalised responses in the comment section.
• Trust the FYProcess: Transparency and authenticity are crucial for building trust with the TikTok community. Brands can leverage user feedback to improve their products and engage with their audience. 74% of TikTok users say the comment section is a way for brands to answer questions from customers.

Creative bravery is essential for success on TikTok. By understanding and adapting to these trends, marketers can unlock new levels of engagement and growth. 

Don’t miss out on the opportunities that TikTok presents

At Citizen Communication, we specialise in helping brands navigate the dynamic landscape of TikTok and other social media platforms. 

Our team of experts can help you develop a tailored strategy that aligns with your brand values and resonates with your target audience. We’ll guide you through the latest trends, ensuring your content is not only seen but also sparks action. 

Contact Citizen Communications today and let’s elevate your brand’s social media presence together.