August Marketing Round-up 📰
CGI marketing, Google shares its latest update,
and the Heinz campaign that is taking a stand against ‘spicy foods’ 🥵
Is it just us or has CGI been everywhere this month?
CGI seems to be the latest marketing hype that every brand is hopping onto.
And we are LOVING it!
Most out-of-home activations, such as posters and billboards, are designed with mobility in mind. They are designed to only reach those who pass by on their daily commutes.
These new CGI activations aim to spark conversations, get shared, and ideally, land on platforms like LinkedIn and Twitter for extra exposure and recognition.
However, not every business or brand can secure a spot in the London Underground or orchestrate a reactive campaign near iconic landmarks.
Some brands may struggle to physically turn an underground train into a mascara tube just for a video. But with CGI we can make people think – Is it real, or fake?
Examples like Pandora announcing a new store opening and a 2000ft Barbie being brought to life in Dubai showcase the impact of this new trend.
We are big fans of this trend and here’s why. It is boundless, creativity isn’t being held back by budget or by what is physically possible. The aesthetics are *chefs kiss* and the content is super shareable.
Plus, this trend is starting an impressive amount of conversations and has most people asking ‘is it real or fake?’
Listen up SEO savvy’s 👂🏼
Google has launched its August 2023 core update.
These updates are significant algorithm changes that are rolled out several times a year and affect how your website ranks on Google.
It is designed to align with Google’s mission of providing the most relevant and authoritative content.
So what is Google looking for?
Well luckily for you, we are here to tell you 👇🏼
Quality over quantity – Google’s core update prioritises content that shows quality over keyword-stuffed or thin content. Try to avoid producing low-quality content for the sake of quantity.
User experience – Make sure your user experience is top-notch. Slow-loading pages, difficult navigation and non-mobile friendly websites must be avoided at all costs.
E-E-A-T signals – This acronym stands for experience, expertise, Authoritativeness and Trustworthiness. Demonstrating these qualities in your content will boost your website’s rankings.
PS. We have shared a handy presentation where you can find more information on EEAT (click the button below to take a read)
If you take all the above into consideration for your website you’ll be on your way to seeing some pretty epic results.
Heinz is taking a stand against ‘stupid spicy’ foods in their latest campaign.
The latest campaign aims to promote their line of spicy ketchup using out-of-home and digital adverts.
The campaign that launched on August 21st is inspired by pop-culture hype around unreasonably spicy foods.
Heinz hopes that this latest campaign will allow them to be seen as a tasteful alternative to these ‘stupid spicy’ foods.
Digital adverts that will run until September 10th will be seen on Amazon, The Trade Desk and several other social media platforms.
The campaign, which was made in partnership with ReThink arrives just after the release of Heinz’s first-ever unified global brand platform in June.