Paypoint and Collect+ rebrand
November 6, 2020
We’ve been busy creating new and exciting creative campaigns during lockdown vol. I, mainly using 3D technology given the limitations of the lockdown.
However, when restrictions began to loosen over the summer, and when the right project came along, we were thrilled to get out on location again with our photography team.
Earlier this year Paypoint bought out the Collect+ brand and saw it as an opportunity to rebrand and modernise the look and feel. That’s when we stepped in.
Citizen were tasked with developing several creative treatments for both Collect+ and Paypoint that were presented to the senior marketing team at the company. Favourite routes were chosen, guidelines created, templates built and a shoot organised to capture the necessary shots needed for both brands.
“Sophie and the team at Citizen are brilliant. They always present us with really good concepts and ideas to make sure that we show off our brand in the best way. They are really friendly and approachable and always deliver on time – even if it is a really tight deadline! It is a pleasure to work with Citizen and we can’t wait to work with them for many projects to come!”Chandni Chandarana, Marketing Manager (Parcels), Paypoint and Collect+