6 Factors to Consider When Hiring a Marketing Agency in Worcestershire

Finding a digital marketing agency near you that ticks all the correct boxes for your Worcestershire based business can be tricky. 

When it comes to that all important decision of choosing a Worcestershire based marketing agency it is important that you are able to identify and hire the right agency for your business. 

With the sea of marketing agencies in the UK and Worcestershire this tough decision is heightened so how can you tell which marketing agency is right for your business? 

Don’t panic, we have compiled the top factors to consider when looking at hiring a marketing agency for all you marketing efforts Worcestershire.

#1 What are their strengths and do they align with your goals?

When looking into hiring a marketing agency it is important to know their strengths and make sure they align with your companies goals. By this we mean, for example if your company is looking for an agency that offers web design you want to make sure that the agencies services include web design and they have a strong reputation within web design. 

It is equally important to make sure the agencies culture and values align with your own. To be able to build a strong relationship and work efficiently with your chosen agency you need to feel at ease with the marketing team and know you can trust the company wholeheartedly.

#2 Evaluate their track record

A marketing agency’s track record is one of the most important factors to consider when hiring a marketing firm. If the agency has a good track record it is a sign that the agency has the experience and expertise required to help you achieve your business goals. 

Some key factors to take into consideration when evaluating an agencies track record is: 

• The length of time the agency has been in business. A longer track record is generally a good sign, as it means that the agency has had time to develop a proven process and has more experience.
• The types of clients the agency has worked with. Look for agencies that have worked with a variety of businesses, both in size and industry. This will give you an idea of the agency’s range of expertise.
• The results the agency has achieved for its clients. Scan their website for case studies and testimonials and keep an eye out for data driven case studies. However if you can’t find any information on their website, get in touch with the agency and ask for some examples. This will give you a better idea of what they can do for your business.

#3 Seek others opinions by reading reviews/testimonials

Following on from evaluating the agency’s track record, as mentioned briefly before, it is a good idea to read over reviews and look for testimonials from other businesses that have worked with the agency. This will give you valuable insight into the agency’s work and how they have interacted with their clients.

The best places to look for reviews and testimonials are either on their website, Google reviews / online review sites, industry directories, social media and word-of-mouth. When looking at reviews online there are a few factors to take into consideration, be wary of fake reviews, make sure to look at both positive and negative reviews and make sure you look for patterns.

#4 Can they back their claims?

When searching for a marketing agency, it is crucial to determine if they can back their claims with real evidence of success. With so many agencies boasting about their capabilities, it’s essential to separate the talk from the actual results. 

Look for an agency that provides you with examples of their work, like case studies, a portfolio of past projects and client testimonials which showcases their track record. By verifying the agencies ability to back their claims with evidence, it allows you to confidently choose the correct marketing agency.

#5 Does their business core values align with yours?

In addition to the factors mentioned above you should also make sure that the agencies business core values align with yours. When working with an agency that shares your values it can help create a more successful and harmonious relationship.

For example, if your company values transparency and honesty, you’ll want to work with an agency that shares these same values. This is a great way to ensure that you are both on the same page when it comes to how to communicate with each other.

Similarly, if your company values creativity and innovation, you will want to work with an agency that is also creative and innovative. This will help to ensure that your marketing campaigns are fresh and engaging, and that they stand out from the competition.

Of course, not all of your business core values will be relevant to your marketing agency. However, it is still important to make sure that the agency you choose shares the values that are most important to you.

#6 Does the agency fit your budget?

It goes without saying that a key thing to look out for when hiring a marketing agency is ‘Do they fit your budget?’. It is always important, when seeking high-quality services to find balance between value and affordability. To avoid shocking costs, you can request detailed proposals and quotes from the agency, allowing you to consider and assess the ROI that the agency can deliver for you. 

A reliable agency will be transparent about their pricing and will help you understand what your money is being spent on. Choosing a marketing agency that offers excellent value for money while delivering your requirements will partner to be a a rather fruitfall partnership.

Discover what Citizen can do for you