Have you ever wondered what it is like to work with a social media agency? Well luckily for you, you’re in the right place! We are going to run you through our social media management process! But first, let’s meet our social team:

Citizen's Web
Georgia – Digital Marketing and
Social Media Project Coordinator
Citizen's Web (1)
Emily – Account Manager

We have put together this handy step-by-step guide to help you understand what to expect when you collaborate on a social media project with Citizen:

🔍 First, let’s start with an audit

Our journey starts with an in-depth social media audit – a meticulous examination of your existing platforms to identify strengths, areas for improvement, and untapped opportunities. This equips us with insights to craft a tailored strategy. In this phase, we’ll engage in open conversations to understand your aspirations, target audience, and unique brand voice.

(If you don’t already have any social media networks, don’t panic. We also offer support and management services when it comes to kick starting your social media presence)

🗓️ Plan, plan, plan!

With the audit results and your aspirations in mind, we embark on the next step: planning! Here, we outline your social media goals and objectives as well as content strategies – whether it’s boosting brand awareness, driving website traffic, or increasing engagement. Our skilled team drafts a strategic roadmap, mapping social media post types, posting frequency, and which social media channels to conquer. 

🤝🏻 We keep on top of everything so you don’t have to…

In the dynamic realm of social media, staying relevant requires more than just a static approach – it demands a commitment to continuous evolution. Our social team is always looking for emerging patterns, viral content, and platform updates. We identify trends that resonate with your brand and audience through vigilant monitoring and thorough social media metrics to ensure you are on TOP of your social game!

👀 Your visual identity

Visuals are the heartbeat of social media. We believe in consistency that resonates. We work closely with you to craft a visual identity that captures your brand essence, ensuring no detail is overlooked. Whether it’s social media graphics, animations, or a complete profile revamp, we’ve got you covered! Every element is aligned with your brand personality, creating a perfect online shop window. 

🤩 Bringing Concepts to Life

In the digital world, execution is where ideas truly take flight. Our team translates the design prototypes into functional, user-friendly profiles. Whether optimising your Instagram bio or creating interactive features, this phase brings your social media strategy to life.

🚦It is go time

Content is king, and integration is critical. With your brand guidelines in mind, we curate and schedule posts that resonates with your target audience. From catchy captions to compelling visuals, every piece is meticulously crafted. Rigorous testing ensures your content is seamlessly integrated across platforms, ready to captivate your audience.

(This is also the approval part of the process, you will approve everything before it goes live)

🔁 Post, analyse, repeat

Consistency is the bedrock of social media success. Our team crafts monthly content calendars outlining what we plan to post, when, and how it aligns with your overarching strategy. This ensures a harmonious flow that keeps your audience engaged. But we don’t stop there. Our engagement specialists are on standby, fostering conversations, responding to queries, and keeping your social community thriving.

📈 Continuous growth

As trends come and go, your social media strategy must adapt and innovate to maintain relevance. Our collaborative approach means we’re in constant dialogue with you. Regular strategy reviews allow us to fine-tune our tactics and explore new avenues. Whether integrating new features, adjusting content types, or capitalising on emerging trends, we’re here to ensure your strategy remains agile and effective.

😃 It doesn’t end there…

At Citizen, our commitment to your success doesn’t end with the process. We go the extra mile to ensure your social media journey is not just transformative but enjoyable. Our collaborative approach means you’re always part of the conversation. We’ll regularly review progress, discuss insights, and adapt strategies to ensure you’re not just keeping up but leading the social media game.

In a world where digital landscapes shift at lightning speed, partnering with Citizen means you’re not just keeping up but staying ahead. From discovery to engagement, our proven process empowers your brand and amplifies your social media impact. 

Ready to take the plunge? Let’s shape your social media success story together.

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Charlotte 1

Charlotte Hale

Also known as ‘Charl’

Digital Marketing Executive

Has been a member of Citizen since March 2023

Loves going to the gym (I know, weird right), travelling, and is partial to the odd glass of wine, specifically Pinot Grigio.