Citizen bursts with Pride with EE

We are proud to have partnered with EE this year to deliver their campaign to celebrate Pride, which is now live in stores nationwide.

Our Bursting with Pride creative can be seen across all UK store digital screens, and EE stores that are in towns and cities celebrating specific Pride events throughout the summer months (full list below) will have a full window takeover.

Sam Britton, Client Services Director at Citizen, said: “I am thrilled EE chose us to deliver this project for them. We tried to deliver a creative treatment that wasn’t just repurposing the Pride rainbow, but one that could stand on its own to allow EE stores to celebrate Pride for their staff and customers and quite literally be – an explosion of colour and joy.”

Nicola Gibson, Retail Marketing Manager at EE, said: “This has been an important and incredible campaign to work on, and Citizen have brought this to life in a beautifully creative way, allowing colleagues to show celebration and support with their local communities.”