Team members at Citizen Communication in Kidderminster are relishing their new roles as Marketing Strategy mentors to a pioneering team of tech entrepreneurs in Malvern.

As the tech accelerator in the Worcestershire region, BetaDen provides a revolutionary platform for businesses to develop next-generation technology. Co-located with one of the UK’s first 5G testbeds, BetaDen provides industry and business support to position new and emerging technology businesses at the forefront of future tech.

“We have had some fantastic success stories here at BetaDen and are delighted to welcome Citizen Communication to the team, as our new Marketing Strategy mentors supporting Cohort 5.0,” said Donston Powell, Marketing and Communications Manager at BetaDen.

“Citizen’s Marketing Strategy mentors are working alongside BetaDen’s existing team of accomplished mentors, using their shared knowledge and expertise to support BetaDen’s latest cohort. The programme offers a select group of tech entrepreneurs, start-ups and scale up businesses the chance to future proof their product or solution. The entrepreneurs are based at Malvern Hills Science Park and benefit from free office space, mentorship from industry specialists, access to the Worcestershire 5G testbed and a proof-of-concept grant worth £10,000.”

Samantha Preece, Marketing Director at Citizen, who will be mentoring this year’s cohort said:

“I am thrilled to be working with such an illustrious team of entrepreneurs and am honoured to be able to assist them on their business journey. With such a diverse group of businesses and organisations, the opportunities for product and market development are incredible. I am very excited about what lies ahead.”

The package of marketing support services set to be provided by Citizen includes marketing strategy, planning, segmentation and positioning, market research, brand building and identity, route to market and language and communications for start-ups.

Martin Leonard, Creative Director at Citizen adds: “The team here at Citizen has always had a passion for innovation and has developed many relationships with technology companies across the years. So we are particularly excited to be working with BetaDen and Cohort 5.0. We hope that our marketing experience will be valuable to these organisations and will help them achieve the success that they undoubtedly deserve.”

For further information contact:

Samantha Preece at Citizen Communication on 01905 872450 or

For further details about Citizen see

BetaDen can be contacted on 01905 672700 or

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