The request
A local business, and by local we mean our next-door neighbour, Screen Print World (SPW) approached us at the start of 2022 requiring marketing support for their business while their Marketing Coordinator was on Maternity leave. One of our Account Managers has experience and knowledge within the screen printing industry, so it was the perfect match. The support was given as a retained service, which is a set monthly fee that equates to a specific amount of hours. The hours can then be used across a variety of our services.

Note: If you choose a retainer project, you get a discount of 10% off our hourly rates.

For SPW a variety of our services was required as we needed to support the team with copywriting, creative design, strategy, content creation and social media.

The process
Everything was planned in advance and a strategic plan for promotions was put in place to maximise the use of our services. We attended each monthly sales meeting where the previous month’s marketing was reported on and information given to the team about the upcoming promotions and marketing focuses.

Each month the we created emails, email signatures, flyers, social media assets, website banners to support the focus and campaign as standard. On top of this, we submitted editorial pieces for magazines and wrote blogs for the websites. We also managed SPWs social media accounts so we had content days where we would get photos and videos to support the planned social media strategy.

Colourful Screen Printing Squeegees

The results
We are super happy to report that there was an overall increase in activity on the website while the Citizen team worked with SPW.

With some amazing stats that we would like to shout about:

Website users were up 38%
Organic users increased by 89%
Page views on the website increased by 64%
The Bounce Rate reduced by 38%
Social Media referrals to the website increased by 194%
Most importantly to the business, overall website revenue was up 6%


If you are interested in discussing retainer based marketing support please get in touch

"“The team at Citizen was a great help to SPW while our Marketing Coordinator was on maternity leave. They stuck to brand guidelines and were able to hit the ground running when the marketing function was transferred to them. We are very happy with the results, the entire process was seamless from the initial change all the way through to the handover back to our Marketing Coordinator.” "
- Dave Roper, Managing Director.