Driving a supercharged web experience for The Supercar Rooms
We’ve been working with The Supercar Rooms for a decade or more, helping with print and marketing advice. But recently we were tasked with overhauling their web experience and bringing it in line with the stylish, luxury brand they were now synonymous with.
What did the client want and need?
The team at Supercar Rooms needed a modern, stylish site that was fully responsive and one they could manage themselves with ease. Adding and removing cars that were for sale or had been sold, adding new pages for new services and promotions and so on. All easily achievable with our WordPress content management system.
Where did we start?
We began by reviewing the existing site and its content, specifically reviewing what worked and what didn’t. Our PPC and SEO Manager James then put together a new site structure and content plan. This would benefit the company in terms of SEO moving forwards – something the management team had never prioritised before.
Our design team created high-end bespoke WordPress templates befitting The Supercar Rooms brand and stature within the market. Once these were agreed with the client our developers built a flexible WordPress back end system allowing the client to manage the site with ease.
What was the final outcome?
A bold and beautiful looking web experience, but to be fair, it’s not all that hard when you have Aston Martins, Ferraris and Jaguars draped all over your site. More importantly the team at Supercar Rooms now have a site they can manage.
The website launched recently and has had great feedback from The Supercar Rooms team and customers alike.
In the 6 months since the launch of the site, organic traffic to the servicing pages has increased by over 90% and we are continuing to work with The Supercar Rooms to improve the quality and quantity of traffic to the website.