Building a UK brand for Spanish engineering firm ROC
ROC is a well known name in the Spanish construction industry. The company has been providing stellar engineering services and staff relocation for over 10 years.
But when the company began to enter the UK market, it needed advice and support from ourselves in order to launch its two brands, ROC Industrial and ROC Relocation, successfully.
How did we help?
Initially we conducted SEO research to see the volume of traffic for relevant search terms for both brands, also helping inform the naming convention for the second brand, which was ultimately named ROC Relocation.
This SEO and content strategy also helped guide the copywriter when writing the content for websites and brochureware. Making sure it was suitable for both brands and going to perform well search wise.
What about the brand?
We also developed both brands, including logos, fonts, colours and imagery which informed the design of both websites and the corporate brochure.
The Industrial side of the business now also has a corporate brochure, befitting the company’s knowledge and expertise, that will help the sales team reach new projects, customers and markets.