Optimec Metrology design, manufacture, supply and support the Optimec benchmark range of contact lens metrology instruments to the world’s best contact lens manufacturers. The company was established in 2020 following the retirement of Colin Richards, the former Managing Director.  Kerry and Cathy, who were both employees, took the plunge and purchased the company assets of the traditional optical metrology instruments half of the business.

 We began working with Optimec Metrology through our Worcestershire Growth Hub support scheme, providing funded marketing support during the pandemic.  So impressed with our expertise were Kerry and Cathy that Optimec Metrology have since joined our growing roster of clients.

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Where did we start?

Optimec Metrology originally came to us for help to support their marketing activities. We provided them tailored advice and a bespoke email template which they could use going forwards for email campaigns.

Some months later they got back in touch with us to help create instructional product videos for their customers who are spread throughout the world, meaning English sometimes isn’t their first language. The videos were simple, straight to the point and easy to understand – exactly what their clients needed.


How did we help Optimec Metrology?

Events are back with a bang in 2022 and Optimec Metrology’s big industry show EFCLIN (European Federation of the Contact Lens and IOL Industries) was in Barcelona. Kerry and Cathy were keen to make an impact and memorable first impression as first time attendees and owners of the business.

So we were tasked with designing and building a brand new website, designing the company’s stand for EFCLIN, shooting and editing a brand film and arming them with all the branded merchandise they could ever want or need. Oh, and shooting all of the company’s instruments for all marketing materials moving forwards and the brand new WordPress website.


What was the final outcome?

We built on the foundations of the respected Optimec brand and added the personality of the new Directors wherever possible. The EFCLIN stand went down a storm at the show, making the competition green with envy and leading to several sales leads for Kerry and Cathy to follow up on.

The two day photo and video shoot, held at the company’s HQ in beautiful Malvern, armed us with all the product photography we needed for the new website as well as the footage to put together a brand film for EFCLIN and beyond.

"The support we have received from Citizen has been outstanding since day one, all the dedicated personnel involved with our many projects have been a pleasure to work with. We really look forward to working with them on our future marketing ventures."
- Cathy Leach, Director (Sales), Optimec Metrology