This festive season EE is offering their pay as you go customers double data on £10, £15 and £20 packs and we were tasked with helping to deliver these generous helpings of data.

Santa himself only knows how many EE Christmas campaigns we’ve been a part of now. Over the many years we’ve been working with the UK’s best network, we have been responsible for delivering the festive campaign for the Channel Partnerships team in the indirect channel, for the likes of Poundland, Tesco, Argos and another of our clients – PayPoint.

Working with the lead creative agency, Saatchi & Saatchi, we used the campaign creative and tweaked it to suit the Channel Partnerships long list of deliverables. Covering all things from Sim wallet ‘hats’ to in store point of sale and online banners.

Michelle Headon, Channel Partnerships at EE, said: Citizen yet again delivered premium creative for this Christmas campaign. The project management was second to none to ensure that we delivered all required marketing for the launch of the Christmas campaign. Thank you Citizen, you’ve done an amazing job.”

And thankfully this year (unlike last) you can see all of the in store merchandising in an actual store – how exciting!