The benefits of using a Google Partner agency
Published 15th Nov 2023 | By James Lawley
Est. reading time: 3 mins read
Google Partner agencies are certified by Google to help businesses create and manage successful Google Ads campaigns. They have the expertise and experience to help you achieve your marketing goals, whether you’re looking to increase brand awareness, generate leads, or drive sales.
What is a Google Partner agency?
A Google Partner agency is a company that has been certified by Google to manage Google Ads accounts on behalf of its clients. These agencies have demonstrated expertise in Google Ads and are committed to providing high-quality services to their clients.
How to find a Google Partner agency
There are a few different ways to find a certified Google Partner agency. One way is to search on Google’s partner directory. You can also ask your friends or colleagues for recommendations.
Here are a few tips for choosing a Google Partner agency:
- Look for an agency that has experience in your industry.
- Make sure the agency is certified by Google.
- Read reviews from other clients.
- Ask the agency about their pricing and services.
Once an agency has met the criteria set out by Google, it will receive a clickable Google Partner badge that allows you to see exactly what type of Google advertising the company specialises in.
Citizen Communication is a certified Google partner, so you know you can trust us to help you create and manage successful Google Ads campaigns.
Find out more:
7 benefits of Working with a Google Partner agency
There are many benefits to using a Google Partner agency. Here are seven of the most important:
1. Expertise
Google Partner agencies are experts at helping you create and manage successful Google Ads campaigns. They know the latest features and best practices, and they can help you optimise your campaigns for the best results. It can be difficult to get in touch with someone from Google directly, but Google Partners have access to a dedicated Google Account Manager who can provide support and answer any questions you may have.
2. Customisation
Google Partner agencies can customise your Google Ads campaigns to meet your specific needs and goals. They will take the time to understand your business and target audience, and they will develop a campaign that is tailored to your success. Review your campaign results regularly and discuss them with the agency. This will help you to identify what is working well and what needs to be improved.
3. Data analysis
Google Partner agencies use data analysis to monitor and optimise your Google Ads campaigns. They will track your results and make adjustments as needed to ensure that you are getting the most out of your ad spend. Be responsive to the agency’s feedback and requests. The agency needs your input to create and manage successful campaigns.
4. Better ROI
Google Partner agencies can help you improve your ROI on Google Ads. They have an expert understanding of the platform, and they know how to create and manage campaigns that generate results.
5. Access to beta features
Google Partner agencies have access to beta features that are not yet available to the public. This gives you an edge over your competitors and allows you to test new features before they are released to the general public.
6. Personalised support
Google Partner agencies provide personalised support to their clients. They will be there to answer your questions and help you with any problems you may encounter.
Provide the agency with as much information as possible about your business and target audience. The more they know, the better they can customise your campaigns.
7. Save time and money
Hiring a Google Partner agency can save your business time and money. You won’t have to spend time learning about Google Ads or managing your campaigns yourself. The agency will handle it all for you, so you can focus on running your business.
Be clear about your goals and expectations. What do you want to achieve with your Google Ads campaigns? How much money are you willing to spend?
If you are serious about using Google Ads to grow your business, then you should consider hiring a Google Partner agency. Google Partner agencies have the expertise, experience, and resources to help you achieve your marketing goals.
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