Inflate Your Data This Summer
And to help us keep in touch, EE, the UK’s no. 1 network is offering huge data allowances throughout this summer.
They are inflating pay as you go data allowances from 4GB to 8GB for £10, 8GB to 20GB for £15 and 15GB to a massive 40GB for £20.
And the Citizen team were tasked with creating the campaign to celebrate this summer promotion.
We pitched several creative ideas and themes, but the inflatable concept beat them all. A universally recognisable symbol of the summer months that seemed to resonate with our EE partners.
![Work in progress](https://citcom.co.uk/wp-content/uploads/2020/07/blog-WIP-2-1024x683.jpg)
We created the campaigns flamingo asset using the latest 3D modelling and animation software.
Lauren Horton, our EE client had this to say about the project: “This was such a fun campaign to work on with Citizen, despite contending with the lockdown (and my house being taken over by print samples). The team did a fabulous job, I even got a sneak peek of Jack working his 3D magic on one of our Teams calls.”
![Project Teams call](https://citcom.co.uk/wp-content/uploads/2020/07/flamingo-1024x576.png)