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3 mins read

How to Make Your Marketing Budget Stretch Further

A recent spend survey by Gartner CMO revealed a sobering trend that marketing budgets have shrunk to a mere 7.7% of overall company revenue in 2024. This is a 15%...

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5 mins read

Unveiling The Myth Of Social Media Management Pricing

If you have ever asked a social media agency for their rates before you will have probably been greeted with the answer ‘It depends?’ while this answer is frustrating, it...

Citizen Blog Banners (39)

8 mins read

Top 10 Marketing Book Recommendations

We all know that familiar feeling of being stuck in a marketing rut. And our best advice for getting out of a rut is to allow yourself to become inspired. ...

Citizen Blog Banners (30)

5 mins read

The Biggest Marketing Mistakes, How to Avoid Them + Free Marketing Templates

Ever feel like your marketing efforts are lost in a black hole, generating more tumbleweeds than leads? You’re not alone.  Businesses of all sizes stumble into common marketing mistakes, leaving...

Citizen Blog Banners (23)

4 mins read

What is SEO in Digital Marketing?

In today’s dynamic digital marketing environment, Search Engine Optimisation (SEO) has become a cornerstone of success, playing a pivotal role in elevating a website’s visibility and online presence.  So let’s...

Citizen Blog Banners (21)

6 mins read

8 Marketing Predictions For 2024

The marketing landscape is constantly evolving, and when the industry evolves we must evolve with it to succeed.  2023 has proven to be a game-changer within marketing, with tons of...

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