Category: Marketing
4 mins read
What Is Gamification And Why Employ It As A Marketing Tactic?
Gamification involves adding gaming mechanics into non-game environments. The purpose of this is to increase engagement and participation. The goal is that gamification on a website, event stand or learning...
2 mins read
Decoding The Latest TikTok Trends
Insights, & Opportunities for Marketers TikTok’s “What’s Next 2024: In Action” report is a goldmine of information for marketers looking to leverage the platform’s vast reach and influence. The report...
2 mins read
The 7 C’s of Social Media
Social media is such a large landscape and can often feel overwhelming when it comes to navigating it. But don’t panic as we are here to help you navigate the...
3 mins read
How to Make Your Marketing Budget Stretch Further
A recent spend survey by Gartner CMO revealed a sobering trend that marketing budgets have shrunk to a mere 7.7% of overall company revenue in 2024. This is a 15%...
5 mins read
Unveiling The Myth Of Social Media Management Pricing
If you have ever asked a social media agency for their rates before you will have probably been greeted with the answer ‘It depends?’ while this answer is frustrating, it...
8 mins read
Top 10 Marketing Book Recommendations
We all know that familiar feeling of being stuck in a marketing rut. And our best advice for getting out of a rut is to allow yourself to become inspired. ...
