Warwickshire Enhanced Partnership Branding

The Challenge

Warwickshire County Council (WCC) needed to develop a brand identity for their new Enhanced Partnership (EP) for bus services. The EP aimed to improve bus services and increase ridership in Warwickshire. WCC sought a brand that would resonate with passengers and effectively communicate the partnership’s goals and benefits.

Deliverables

The Solution

CitCom developed a comprehensive branding strategy that included:

• Passenger Research: We conducted an online survey to gather insights into passenger preferences, needs, and perceptions of bus services in Warwickshire.
• Brand Name Development: We generated several brand name options based on the survey results and the EP’s objectives.
• Visual Identity Design: We created a visual identity that included a logo, color palette, and typography to represent the brand visually.
• Messaging and Tone of Voice: We developed key messages and a tone of voice that communicated the benefits of the EP and resonated with the target audience.

The Results

The branding exercise successfully delivered a unique and recognisable brand identity for the Warwickshire Enhanced Partnership. The brand effectively communicated the partnership’s commitment to improving bus services and encouraged passengers to choose bus travel. The branding elements were implemented across various communication channels, including the EP’s website, marketing materials, and bus stop information.