Building Nasdaq’s show-stopping presence
Having successfully collaborated with Nasdaq in 2023, we were proud to be asked back for 2024. With the next event already in the pipeline, our relationship continues to grow from strength to strength, delivering a show-stopping presence at the CGI Annual Conference and exceptional exhibition stands and event management.
The Brief
Nasdaq required a reliable and creative partner to design, manage, and deliver a high-impact exhibition stand for the CGI Annual Conference. With a focus on sustainability and a tight turnaround, the brief required careful planning, creative design, and the use of materials, as well as onsite support, from build to de-rig.
Each year, we’ve worked closely with Nasdaq’s marketing team to understand their goals, vision and brand messaging. Our approach combines strategic creativity with sustainable thinking, delivering a stand that’s not only visually impressive but also efficient and environmentally conscious.
For each event, we have used our trusty BeMatrix System and BeCad software to design a modular solution that could be adapted year on year. Each year, we refined and refreshed the concept to keep things dynamic while maintaining brand consistency and key messaging.
- Concept and design
- Complete stand build and installation
- On-site event support
- Supplier management
- De-rig and aftercare
- Storage between events
2023: Seamless screens and great coffee
The 2023 CGI conference marked our first event project with Nasdaq, and what a debut this was!
We designed and built a dynamic, stand that reflected Nasdaq’s forward-thinking approach and strong brand identity. The space featured:
- A custom coffee bar, complete with a talented barista and editable branded cups. Yes, completely EDITABLE!
- Three 65” TVs, playing seamless video content across a panoramic setup.
- Modular, sustainable construction using BeMatrix and BeCad software.
From design to delivery, every element was carefully selected to drive engagement, all while meeting sustainability goals.
The result? An engaging stand that stood out on the show floor and laid the foundation for a strong partnership.
2024: Nitro ice cream and flawless delivery
Back for a second year, the 2024 Nasdaq stand took everything we’d achieved in 2023 and elevated it. This time, the client wanted to surprise and delight attendees with a twist, and we delivered. For 2024, our responsibilities included:
- Stand design and concept development
- Full stand build, onsite management, and de-rig
- Supplier sourcing and coordination, including a nitro ice cream station with branded biscuits, which was certainly an eye-catching experience!
Despite tight production timelines, our team ensured every detail was perfectly executed, from the layout to the final scoop of ice cream.
But don’t just take our word for it, here’s what Nasdaq had to say:
I would like to express my sincere gratitude for your responsive and quality deliverables at the CGI Conference last week. Our booth was appealing and everything was perfectly set up without any problems. Highly appreciate your onsite support from the beginning until the end of the event. Taking the very limited production time you delivered quality work and helped to manage the ice-cream supplier well. I am looking forward to another collaboration before the next CGI Conference. Thank you.
Vincent Hung, Senior Marketing Specialist at Nasdaq
The results
Both events have seen outstanding success. The stand was described as a ‘showstopper’, drawing in visitors, sparking conversations and positioning Nasdaq as a bold and innovative voice at the CGI Annual Conference.
We’re already gearing up for Nasdaq’s 2025 event presence, and we’re excited to deliver another exceptional experience.
If you’re planning an upcoming event and need a stand that captures attention and brings your brand to life, get in touch with our team today!
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