Screen Print World Marketing
The Request
A local business, and by local, we mean our next-door neighbour, Screen Print World (SPW), approached us at the start of 2022, requiring marketing support for their business while their Marketing Coordinator was on Maternity leave. One of our Account Managers has experience and knowledge within the screen printing industry, so it was the perfect match. The support was given as a retained service, which is a set monthly fee that equates to a specific amount of hours. The hours can then be used across a variety of our services.
Note: If you choose a retainer project, you get a discount of 10% off our hourly rates.
Deliverables
For SPW a variety of our services was required as we needed to support the team with copywriting, creative design, strategy, content creation and social media.
Everything was planned in advance and a strategic plan for promotions was put in place to maximise the use of our services. We attended each monthly sales meeting where the previous month’s marketing was reported on and information given to the team about the upcoming promotions and marketing focuses.
Each month the we created emails, email signatures, flyers, social media assets, website banners to support the focus and campaign as standard. On top of this, we submitted editorial pieces for magazines and wrote blogs for the websites. We also managed SPWs social media accounts so we had content days where we would get photos and videos to support the planned social media strategy.
The Results
We are super happy to report that there was an overall increase in activity on the website while the Citizen team worked with SPW.
This project has delivered huge improvements with some amazing stats that we would like to shout about:
%
Increase in Website Users
%
Increase in Organic Users
%
Increase in website page views
%
Reduction in Bounce Rate
%
Increase in Social Media referrals
%
Increase in overall website revenue
If you are interested in discussing retainer based marketing support please get in touch info@citcom.co.uk
The team at CitCom was a great help to SPW while our Marketing Coordinator was on maternity leave. They stuck to brand guidelines and were able to hit the ground running when the marketing function was transferred to them. We are very happy with the results, the entire process was seamless from the initial change all the way through to the handover back to our Marketing Coordinator.
Dave Roper, Managing Director
Contact us today to find out more!
