Helping VirtualZ Extend Its Digital Reach
VirtualZ, a business transforming and creating immersive virtual reality tours and digital twins, based in Bromsgrove, approached us to elevate their online presence. With a lack of current marketing and time to focus their efforts, they needed a strategy that reflected their impressive technology and services, ensuring they reach key audiences.
Their current website and social media were unengaging, failing to attract new customers and portray the team’s impressive service offerings and skillset. This affected their ability to grow and be noticed within the growing industry. With a strong focus on innovation and immersive tech, they needed a marketing strategy that reflected their cutting-edge technology, which is where we stepped in.
VirtualZ needed to raise awareness of its VR tech and training solutions, drive relevant traffic to its website, and build credibility with professional audiences. With their target market including businesses looking to improve health and safety, onboarding and technical training through immersive virtual environments, a detailed marketing strategy was required.
To support this, we developed a plan to deliver a focused and data-driven approach, combining SEO and social media management to help amplify their visibility, authority and engagement online. This included developing a digital marketing strategy designed to:
- Increase brand visibility across search and social platforms
- Improve organic website performance
- Engage key decision-makers, build trust and humanise the brand to connect
Our approach
To elevate VirtualZ’s online presence and attract valuable B2B clients, we implemented a tailored SEO and social media strategy focusing on the channels where their audience is most active, predominantly LinkedIn (business and personal) and their website.
We identified LinkedIn as the ideal platform to reach decision makers in VirtualZ’s key sectors, including operations managers, training leads, and innovation directors. This aligned perfectly with the broader marketing strategy, which aimed to build trust, boost authority, and generate engagement.
To kick things off, we developed a detailed content calendar to communicate the benefits of VR training and digital twins. Each post was created to educate, engage and showcase knowledge and skill to position VirtualZ as a thought leader in the immersive industry. From there, we made a consistent schedule of posts that included industry insights, case study highlights, and updates on industry trends, all tailored to their audience. To help bring life to the content, we also produced on-brand graphics, ensuring a professional look across their platforms.
Alongside social media, our SEO work was working behind the scenes. Combining technical optimisation, keyword research, targeting and content strategy, we enabled VirtualZ to not only be seen but also discovered by the right audience.
We focused on driving organic traffic by aligning search content with the needs and interests of those seeking innovative training solutions.
Results
Over the last six months, this combined strategy has delivered significant results, both in reach and engagement.
In the last 6 months:
On LinkedIn:
- 9,751 impressions – up 103%
- 4,581 members reached – up 181%
- 391 engagements – up 249%
- 69 new followers – up 100%
Thought Leadership (LinkedIn)
- 12,908 impressions – 68.5% increase
- 179 followers – 120% increase
- 329 engagements – 115% increase
SEO
- 656% increase in impressions (1,600 → 12,100)
- 147% increase in clicks (132 → 327)
These results reflect the benefit of consistency, creativity, and well-targeted content that meets audience search intent. We’ve not only expanded their online visibility but also drawn quality traffic.
CitCom have been a huge help in getting our message out there. With everything going on day-to-day, I just didn’t have the time to stay on top of marketing. They took over the content creation, scheduling, and regular posting, keeping things consistent and freeing me up to focus on running the business. I simply share ideas, and they turn them into engaging content. On top of that, they’ve helped us get our website in order, and the growth in impressions speaks for itself. It’s made a real difference to how we’re seen online, which is exactly what we wanted going into this.
James Tomlinson, Managing Director, VirtualZ
