From Concept to Launch: Innovo's New Website

The Challenge

After 8 years in business, Innovo were ready to refresh their website to better reflect their growth and the breadth of their services. It was clear that the website needed a stronger creative direction, clearer brand structure, and a more strategic approach to SEO.

They were looking for a partner who could refine the design, strengthen their brand identity, and ensure the website was built with long-term performance in mind.

The Approach

We started by pitching a new homepage concept that redefined the brand’s look and feel and improved the overall user journey. The design immediately resonated with our client, who asked us to take the project forward and lead on both the design and SEO.

Our approach included:

Developing a clear visual identity for each division, using individual colourways to differentiate services while maintaining brand consistency
Designing a fully bespoke website, including custom elements such as hexagon tiles to showcase the sectors
Building the site alongside a full copy refresh, ensuring best practices were embedded from the outset
Creating a scalable foundation to support future development phases

The Results

The new brand and website was launched in mid-2025, delivering a distinctive, well-structured digital presence that better represents the business today and supports its future growth. Each division now has a strong, recognisable identity, and the site combines creative design with SEO-led content to enhance visibility.

With a further phase already planned, the website is positioned as an evolving platform that will continue to grow alongside the business.