Sony Street – Blast from the past
Sony needed an engaging way to promote both their product range and the launch of their online training portal to retail staff. Citizen designed roadshows around a ‘Street’ theme. This carried through all product areas culminating in high speed photography using ‘Team Extreme’ demonstrations of inline skating, BMX and skateboard displays where delegates could interact with Sony products. They were also entertained between training sessions by street entertainers, Sony gaming competitions and street vendors. They were impressed – “Brilliant day really enjoyed the hands on and walking about thanks. Better than sitting in a classroom.” “Concept and content excellent.”
The roadshow was a huge success and was recognised when we won the IER Best Training Award.