We are absolutely delighted to continue our role as Marketing Strategy mentor’s at the county’s prestigious tech accelerator, BetaDen for their next cohort of intrepid entrepreneurs.

Located at the foot of the picturesque Malvern Hills, BetaDen provides a revolutionary platform for businesses to develop next-generation technology.

Successful cohort members receive a unique business support package valued at £50,000 – including Proof of Concept grant funding, funded marketing support, free office space and specialist mentoring covering areas such as raising investment, product development, intellectual property, technology stack and strategic marketing.

In addition, the businesses benefit from access to BetaDen’s extensive Technology Network, industry Events and Tech Talk opportunities.
Currently supporting Cohort 5.0 until November, we will also start working with Cohort 6.0 from September 2022.

Samantha Preece, Marketing Director at Citizen, is the primary mentor to the entrepreneurs on-site at Malvern Science Park and is absolutely thrilled to continue her role.“It has been fantastic to become part of the BetaDen team and I feel very honoured to be part of such an illustrious group of mentors. The innovation and ingenuity of the businesses in Cohort 5.0 is fantastic, and I am genuinely excited at the thought of what Cohort 6.0 might bring.”

The specialist mentoring provided by Citizen includes marketing strategy, planning, segmentation and positioning, market research, brand identity, route to market and language and communications for start-ups. The aim is to help these entrepreneurs identify their target audiences, routes to market and key product and service propositions, as they prepare for investment and future growth.

Samantha continues, “It has been an absolute pleasure to work with Cohort 5.0 and I am delighted at the progress they have made already – we are all very excited about the Pitch Event in November, and the opportunities that lie ahead for the tech entrepreneurs.”

For further information about Citizen’s marketing strategy support and other services contact:

Samantha Preece at Citizen Communication on 01905 872450 or samantha@citcom.co.uk

For further details about Citizen see www.citcom.co.uk

BetaDen can be contacted on 01905 672700  info@beta-den.com or visit www.beta-den.com.

Interested? Get in touch