However, given lockdown you may not have seen it in as many places as originally planned.

But, never fear, we managed to grab a few snaps of our latest work in-situ before lockdown kicked in across the UK.

If you are out on an essential trip to your local supermarket or corner shop you may still be able to catch a glimpse of our latest creative work.

You can also see the animation our in house video/3D animation team created to support the campaign here…

Our in house team created this film using the latest 3D and animation technology.

We worked closely with Lauren Horton, Comms Manager at EE, on the campaign and she had this to say about the final product…

“I asked Citizen to help me develop a creative concept to support our recent Pay as you go tariff refresh. The key message to communicate was “more data” as we increased our allowances to appeal to data hungry customers.

Another consideration; the concept needed to work in isolation within Indirect partner stores and websites therefore needed to be easy to understand with strong brand presence to stand out in these busy environments.

I was really pleased with the final ‘jam jar’ concept and it ended up being used across our Direct sales channels as well, a well-deserved compliment to Citizen.”