COVID Won’t Crush Our Creativity
May 21, 2020
We're all adapting fast to the 'new normal', learning new ways of working and that's no different here at Citizen.
One thing that hasn’t changed though is our ability to keep creative and turn around projects quickly for our clients.
Two of our most recent campaigns for EE have both been brought about because of COVID-19.
Saying “Thank You”
Over recent weeks we’ve learnt new phrases like ‘key workers’ and ‘frontline heroes’ and we have come to appreciate our NHS like never before.
We now owe a debt to those heroes we’ll never be able to truly repay, but every one is doing whatever they can to say thank you.
Whether it’s a simple clap and cheer on a Thursday evening, or companies big and small offering free services.
EE, one of our longest servicing clients and the UK’s no.1 mobile network provider is no different. Until October, EE will be gifting NHS staff with unlimited data, which for many key workers could be a lifeline to stay in touch with loved ones they may be isolating away from to shield from the virus.
We worked with EE to develop a simple yet effective visual and message to promote the campaign to our frontline heroes. Simply visit ee.co.uk/NHS if you are eligable.
We hope the unlimited data helps those working on the frontline to stay connected in these challenging times.
Adapting To The ‘New Normal’
EE, like countless other businesses across the globe, have also had to change their ways of working drastically and quickly whilst still serving their millions of customers across the UK.
One way they have adapted is to offer at home consultations with sales representatives currently without a store to operate from.
We worked with the EE team to develop a campaign to promote this new service across all channels.
Search “EE Store Finder” to find your local store and book an appointment with an EE Expert today.