iPhone 12 launch
November 19, 2020
Covid-19 has put many plans on hold this year, but the iPhone launch was never in doubt. Just ever so slightly delayed.
We have been working with telecommunications companies for decades now. And a firm fixture in our calendar every September for the last 10+ years has been the latest iPhone announcement.
In the days and weeks that follow there is a global scramble, by hundreds of agencies and telcos, to get the pre order and launch campaigns live as soon as humanly possible.
This year Apple launched four new devices. The iPhone 12, the iPhone 12 Pro, the iPhone 12 Pro Max and the iPhone 12 Mini.
We were tasked with supporting the EE Channel Partnerships Team and their launch for all indirect retail partners. We created a suite of digital assets for all four devices to be used across all digital and social channels for both pre order and launch campaigns.
Take a look at the latest iPhone on the UK’s no. 1 network here.